Conceived in the spring of 2014, Maison de Choup is the brainchild of
George Hodgson – a young artist driven by the restless necessity to
create - born out of a crippling anxiety period that nearly ruined his young life.
Initially born of frustration, MdC has evolved from a single voice into a
unique collective of young artists and designers,
creating contemporary minimalist essentials with sound ethics
at the heart of everything we do.
As a part of helping other young people crippled by anxiety,
we created the ‘words fail me’ garment. 25% of all proceeds go to YoungMinds
a small thank you for the help given by
the nameless, wonderful people working with other young sufferers.
Maison de Choup is also proud to be supporting Heads Together,
a campaign to end stigma around mental health by sharing
and raising awareness via social media.
*Winner* British Fashion Startup Awards 2016
"There are plenty of young brands kicking around in London, but not all of them are built with a social conscience at their core."
'Taking drugs just once nearly killed me' - How one teen conquered severe drug-induced anxiety
'Listen: Interview with BBC Radio 5 Live Daily (Emma Barnett)'
BBC Radio 5 Live
'I took the drug only once. And I nearly died'
Vanity Fair Italia
'The launch event for the SS17 Warrior Not Worrier collection was filled with a positive vibe.'
'They weren't simply shirts and hoodies with a graphic on them, they had so much meaning behind them.'
'Warrior not Worrier: Maison de Choup to launch new collection'
'Interview with Built with Shopify'
Built with Shopify
'Behind the Brand - George David Hodgson talks Maison de Choup'
The Fashion Conversation
'Work Hard. Play Hard. George David Hodgson'
"Congratulations George Hodgson of Maison de Choup"
The Girl in The City
"Founder George Hodgson works his arse off daily and the hard work is evident from the beautiful designs." - Featured in Claire Eastham' highlights of 2016.
wE'Re AlL mAd heRe
"I instantly fell in love with Maison de Choup's 'Words Fail Me' tee"
"Maison de Choup: Fashion with Anxiety"
"A brand that has touched my heart in a way like no other is Maison de Choup."
"Maison de Choup, started by someone who suffered from crippling anxiety"
me + Richard Armitage
"Never did I think I’d see the day when fashion embraced mental health in a genuine and meaningful way… Not before a flying pig or money tree at least! I’ve recently discovered Maison de Choup. Don’t be put off by the fancy French name, they’re really nice, cool people. Not to mention talented."
wE'Re AlL mAd heRe
"Nominated at the Fashion Startup Awards"
"MDC has a clear desire to bring awareness to young people battling anxiety, through fashion."
"We got talking to George Hodgson, founder of Maison de Choup, to find out how the brand came about and his favourite spots in London"
“If you can't talk, type and don’t forget there is light at the end of the tunnel”
"As I started my road to recovery I thought we could take this brand and make it something beautiful"
The Interview London
"Anxiety shrinks your world - George-David Hodgson"
"During this period I had the idea of Maison de Choup, my fashion label born out of my anxiety."
"Maison is a wonderful store with a whole lot of potential"
"On #mentalhealthday I mentioned Maison de Choup"
Bonnie in Wonderland
"Words Fail Me"
Living for the Now